Responsive Advertisement

Ads

Advertise Here
Advertise Here

Featured Post

TikTok is pushing longer videos. Some creators worry about the vibe shift - Aynorm

When TikTok took off in 2020 — with short dancing or comedy clips providing much-needed entertainment to many users at the start of the Covi...


Kenyan film school takes on Hollywood for an Oscar

When the Oscar winners are announced this weekend, it won't only be Hollywood superstars who will be waiting anxiously.

There will also be eight graduates from a film college in Kenya nervously awaiting the results.

These graduates of the Africa Digital Media Institute (ADMI) in Nairobi were part of the team making a movie nominated in the category of best short live action film.

The film, called Watu Wote (or All of Us), tells the story of a terror attack on a bus in Kenya by militant group Al-Shabaab in 2015, in which Muslim passengers protected Christians.

Nairobi slum

"I was at work when I got a call telling me we had been nominated," says 22-year-old ADMI graduate Claire Njoki, who helped to design and build the film's set.
"My mum was the first person I told and we cried together. I felt so good that we were able to tell that story about Kenya, it is every filmmaker's dream to reach the Oscars."

The short history of ADMI could itself be a script for a feelgood film.

The film school's founder, Wilfred Kiumi, grew up in a slum in Nairobi and developed a love of film after his uncle took him to a government-funded cinema.

He worked in a barbershop to make enough money to go to college.

But his ambition was to set up a film school which would give Kenyan students the full range of skills needed to succeed in the industry.

"At first people thought I was joking when I said I was trying to set up a school, but the more I talked to people about it the more they encouraged me and connected me to others who could help," he says.
Six years ago this month, the college welcomed its first intake of only five students.

Today, it has 350 students at a purpose-built campus in Narobi's Central Business District, complete with well-stocked graphic design and animation labs, sound studios and post-production labs.

They study a two-year diploma which includes training in film and TV production, graphic design, journalism, sound engineering and animation, and an internship.

Self-reliant

This is a broader curriculum than other film colleges and it is because Wilfred wanted to teach students to "produce, shoot and deliver all by themselves without having to rely on others".

The ADMI's leaders say the nomination for Watu Wote, which involves ADMI graduates and is directed by Katja Benrath of Germany's Hamburg Media School, is a good start.

But they have even bigger aims - they want to reclaim Kenyan and African stories so that they are told in film by African directors.

"Almost 90% of the content we consume is from the rest of the world - from Mexican soaps to Malaysian stories to big box office American movies," says Laila Macharia, director of the institute.

"So we aren't even used to seeing our own stories on screen. This is where we can have a great impact on the world, and also on how the world sees Africa.

"The more films we produce, the more people will see the different sides of life in Kenya."

In the future, Claire Njoki wants to stay in Kenya to help grow the film industry and change the perception people have of her country.

"I want to tell more stories from Kenya - good stories, sad stories of humanity and togetherness and love," she said.

"I believe that people in Hollywood are not the only ones who can make good films, we are showing we can make good films so my biggest aim is to stay in Kenya, grow the industry and tell our stories."

Putting Kenya on screen

It's not just about changing perceptions. Wilfred says that developing the film and TV industry could make a huge economic contribution.

"Just one project is able to employ more than 100 people and the trend globally is that film crews are getting larger and big studios are increasing their budgets," he says.

"If we can get our films to a larger market, we are talking many thousands of possible jobs. We have realised we can create content and now we need to learn how to sell it," says Wilfred.

The school has a foundation which funds places for students from low-income backgrounds, and many of its students come from the slums of Nairobi.
"We have a lot of kids from the slums and you see the transformation in one year," says Wilfred.

"They start getting gigs, dressing better, they change and they start hanging out with people who can develop their career."

'Move their parents out of the slums'
But he says it can be difficult to convince parents that their children can make a career from film.

"My mum was the same - she didn't understand why I wanted to make films when I could do accounting instead," he said.

"Parents always ask me if their child will be successful."

But he is adamant that the success of ADMI's graduates show that working in film can "transform" Kenyans' lives.

"It does pay well and, in future, our students will be able to move their parents out of the slums," he says.

The school is now looking to set up collaborations with other colleges and companies around the world, and to persuade audiences to take a chance on African films.

But until Sunday, they can be forgiven for focusing only on the Oscars.
If Watu Wote wins, expect more tears from Claire and her mum.

No comments:

Post a Comment


Advertise Here

How To


How to connect a monitor to your laptop

Hooking a monitor up to your laptop can help you multitask and give your eyes a break. But the setup process may seem a bit daunting—especia...


How to save YouTube Shorts songs to YouTube Music

If you've ever found yourself scrolling through YouTube Shorts wondering "what song is playing right now," you probably want an easy way to learn the songs name and quickly save it to your account. While this doesn't always work, it's still a useful


How to contact share on iOS 17 with NameDrop

iOS 17 has fully rolled out to the public, so you can take advantage of all the major upgrades the software has to offer, including the new ...


5 Ways Sales Forecasting Promote Growth of Businesses

Companies create strategic plans for expansion and make informed decisions based on essential information they gather. An increase in a company’s customer base, goods produced, market share, and revenue indicates business growth. Fortunately, revenue intelligence software can help collect .......


How to bypass Windows 11 hardware requirements

Windows 11—love it or hate it—is the latest operating system from Microsoft, and it comes with some perks you can't get in Windows 10. Unfortunately, the hardware requirements for Windows 11 include a compatible 64-bit CPU or a TPM 2.0 chip (via PCWorld), which shuts out quite a few computers....


How to block 'no caller id' on iPhone

If you're waiting for an important call, it's unlikely going to come from 'no caller id', so time wasted by a nuisance call can be frustrating — we can teach you how to block 'no caller id' on iPhone without an issue....


Guide on How to Become a CEO of a Company

Becoming a Chief Executive Officer (CEO) of a company is a significant milestone for many ambitious professionals. The role of a CEO involve...


How To Triple Your Sales By Creating Marketing Sequences

In my last post, I highlighted the different ways you can boost sales with condition marketing. Today, I’m going to show you how you can take this a step further with the addition of sequence marketing...


Advertise Here

Most Read


Advertise Here

Popular Posts

Sponsored


Advertise Here

What is Cybersecurity

What are the different types of cybersecurity threats?

How to connect a monitor to your laptop

If you've spilled water on your laptop, what should you do?

What Is An NFT? : 5 Advantages and Disadvantages of NFT

Top 10 Cryptocurrencies Of March 2024


Technology Posts


LastPass warns users not to fall for fake iPhone app

Boston-based password security service LastPass has warned its customers not to install a phony version of its app for Apple iPhones. LastPa...


How to create generative AI images from Google Search

Say goodbye to trying to find the perfect external app to generate AI images—Google has you covered. For a while, Google has offered an opt-...


How to contact share on iOS 17 with NameDrop

iOS 17 has fully rolled out to the public, so you can take advantage of all the major upgrades the software has to offer, including the new ...


Connect your Xbox controller to PC

Here's how to connect an Xbox controller to your Windows PC Having trouble getting your Xbox controller connected to your PC? No worries...


Invest in Cryptocurrency Without Actually Investing in It

Cryptocurrency can be a profitable investment, but it’s also high-risk, especially when you attempt to invest for the first time. Imagine, e...


Boost Your Job Search with ChatGPT

Boost Your Job Search with ChatGPT: Your Secret Weapon for Landing a Job In today’s competitive job market, finding ways to stand out from t...


Guide on How to Become a CEO of a Company

Becoming a Chief Executive Officer (CEO) of a company is a significant milestone for many ambitious professionals. The role of a CEO involve...


What Holds More Weight in Today’s World? - Skills vs. Degrees

In the ever-evolving job market, the age-old debate of skills versus degrees continues to be a topic of discussion. While a college degree w...


aynorm

ABOUT

  • playstore
  • apple
  • apk
© 2024 Aynorm All Rights Reserved.
Created ByAynorm